Empower your team to
win back every customer
with Anchor CX, a customer retention and change management consultancy.
Empower your team to
win back every customer
with Anchor CX, a customer retention and change management consultancy.
Our goal is to be the most customer centric company on the planet.
We provide high-growth companies with the tools to retain and grow their customer bases. We work in three to six month increments to help your team anchor on key business outcomes. It's all about empowering your team to win back customers and to thrive in massive change.
Red Account Rescue is a program that focuses leaders and customer facing teams on their most at risk customers. Once we define what makes a customer "Red" or likely to opt out of renewal, we put a Rescue Plan in place. What are the key actions, in your team's control, that can change the trajectory of the customers' experience. We coach teams on the tough conversations, diffusing escalations, an on partnering with Product and Engineering on bugs and timeline. We track customer feedback methodically and serve up recommendations for your team can win back these customers. Our goal is to help you get to Yellow, then to Green.
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Our premier service offering:
Other ways we help companies execute their toughest projects:
Organizational Change Management
Customer
Retention
Strategy
Lighthouse
Customer
Program
Customer
Journey
Mapping
"When it comes to customer experience, Marissa is as good as it gets.”
- Robert Ong, Moonnox Co-Founder
"Marissa has a strong track record for building processes and procedures that allowed our startup to execute seamlessly at scale.”
- Todd Thomas, Founder and CEO at Woodchuck.ai
“Marissa was able bring us the right resources at the right time to help us through the bumpy moments. With her leadership, we not only launched successfully, the company continued growing the program over time."
- Sykeena Jackson, Software Engineering Leader at Cisco
“I'd endorse anything and everything Marissa does.”
- Mark Forman, Salesforce CPQ Consultant
"‘Red Project Rescue’—when a project is in trouble, Marissa steps in, takes the bull by the horns, rolls up her sleeves, and brings clear, creative, and decisive communication to get things back on track.
-Tricia Bennett, Director of Change Management, Rentokil Terminix
About Anchor CX
After two decades in Salesforce consulting, B2B SaaS startups and enterprise customer experience leadership, I launched Anchor CX to help every company protect and grow revenue by turning Red Accounts to Green. I was driven by the areas of improvement I identified while delivering software at scale to enterprise customers. I knew there had to be a better, more proactive delivery motion and I wanted to craft that motion.
In my career, I’ve protected over $500M in ARR by turning Red Accounts around. My passion is preventing churn by acting on signals, driving internal accountability against a plan and relentlessly focusing on customer needs.
- Marissa Bowman, Founder
I’m inspired by bringing order to chaos and run into solving customer problems, not away from them.
Anchor CX is obsessed with proactive planning and building customer trust.
Let’s get started.
Get in touch using our contact form, sending an email, or connecting on LinkedIn.